As we begin building our class business and dive deeper into the Adams County CEO experience, understanding how to communicate, build trust, and create value becomes more important than ever.

That’s why today’s conversation with Tony Santora from Talos Engineered Products LLC couldn’t have come at a better time. Tony shared his journey through the world of sales, from developing key skills like trust, listening, and likability to mastering the art of negotiation and relationship-building.

He also gave an honest look at the realities of the profession: the perks and rewards that come with success, but also the personal sacrifices and family costs that can come with a high-risk, high-reward career.

His insights reminded the class that no matter what field they enter, the ability to connect with people, earn trust, and communicate with authenticity will always be the foundation of success.

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